Getting Dirty with Online Farmer Dating. What type of competition were you against?

Sisters Lucy and Emma Reeves, created and raised on English nation farms, began a website that is dating ‘anybody who doesn’t mind a little bit of mud.’

As with any the great people, the Reeves’ concept had been hatched over a few pints. Sisters Lucy and Emma, created and raised on English farms, weren’t quite happy with the talent that is“local these people were fulfilling at country bars. Web relationship hadn’t reached Bedfordshire.

Yet the siblings saw the web’s potential, in order to connect farmers along with other rural people whom lacked dating choices. They produced nine-week trip associated with the countryside that is english an RV, then established Muddy Matches. Their audience had been “farmers, eco-warriors… basically anyone who does not mind a little bit of mud.”

Six years in, contemporary Farmer trapped with Lucy (Reeves the younger) to observe every thing proved.

Lucy (L) and Emma Reeves, founders of Muddy Matches

How will you think many farmers perceived Web relationship?

Once we launched, internet dating ended up being nevertheless a taboo within the countryside. A few of my friends thought Muddy Matches had been a rubbish concept, that it couldn’t get anywhere. Online dating sites used become type of the domain of freaks and weirdos.

Other internet dating sites had been really twee, where you’d be prepared to see images of badgers walking in to the sunset holding fingers. That sort of thing completely alienated me within my 20s.

Just what exactly was your approach?

We wanted visitors to feel safe expressing their hobbies – agriculture, shooting, horses, all of the country that is different. Plus »